Stand out from everyone else in your industry and bring your brand to life with soulful, research-driven website copy that sounds like you and attracts your dream clients.
Stand out from everyone else in your industry and bring your brand to life with soulful, research-driven website copy that sounds like YOU and attracts your dream clients.
Grow your business and help more people with a website that aligns with your big vision.
Grow your business and help more people with a website that aligns with your big vision.
You've poured your entire soul into your business. You care SO MUCH about what you do, and you want to help as many people as humanly possible. But maaaaybe your website isn't matching your brand's energy...
If you want to turn your website browsers into buyers, you need to connect with them first. And that means you need to be clear about who you help and WHY you're the obvious choice for them.
You're building a business that aligns with your heart—not the hustle.
In this ever-growing, AI-centric world, you know it's time to show up online with strategic copy that leads with integrity, YOUR personality, and human-first messaging.
get results without the guesswork
(Pssst... this is where I come in.)
Kira Hug,
the copywriter club
You don't need a brilliant writer working for your business. You need a brilliant mind. That's what you get when you work with Rachael Johnson. Not only is she a delight, she's a real marketer who thinks strategically about the copy she's writing to ensure it serves a purpose: real revenue for your business. I'd hire Rachael again in a heartbeat. Want copy? Use AI. Want real results that you can feel in your bottom line? Hire Rachael.
"I'd hire Rachael again in a heartbeat."
sally mckenna, youli
"A year of working with Rachael and we could not be happier with the work and results she has produced for us. From re-writing email sequences, updating existing web pages, creating new web pages... that well thought out approach she took in her initial outreach to us translates through her work.
"She's easy to work with."
JAke Gafner, wayward travel
Rachael was incredible to work with! She went out into the field, captured authentic content and published stories in a way that helps sell a region to future travelers. She isn't afraid to dive in head first, with little instruction, and comes back with high quality work. We're excited to work with her again.
"She isn't afraid to dive in head first."
sharon j., grace & grins
My confidence went up 1000% after working with Rachael. It was a big relief to have her work on my webpage so I could focus on other aspects of my business. Time is money, so the time I didn't have to spend on planning and writing my website generated more business for me.
"My confidence went up 1000%."
Get data-driven, personality-filled website copy that gets your ideal peeps to scroll, click, and buy (with ease and delight!)
Get research-backed, personality-driven messaging that gets your ideal peeps to scroll, click, and buy... with delight, might I add.
Stop messing around with a boring website that sounds like everybody else (or ChatGPT).
Stop messing around with copy that sounds like everybody else (or ChatGPT).
LET'S MAKE SOME MAGIC
PERFECT for you if you're not ready for a full website overhaul (yet!) but need some professional help.
(Or maybe just some business therapy??)
Whether you're starting from scratch or need an overhaul... I got you covered!
Quit having a website you keep apologizing about, and get one you're obsessed with.
Ah, drat! Did you tell your website designer you'd have the copy ready by next Friday?
Never fear, VIP Weeks are here... Skip the queue and get that urgent project done pronto.
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You're here because you know you don't need "just" a copywriter.
You need a strategic partner who has your back.
Stand out from the crowd and start selling like the platinum star you are.
Subscribers should be excited when your emails hit their inbox.
Your website shouldn't be filled with boring fluff for the sake of filling up a page.
And your brand should have a human touch now more than ever.
former music teacher turned copywriter & strategist for brilliant humans with big hearts and a vision to match.
Hey there...
Hey there...
I help changemakers, founders, and soulful service providers find the words that actually sound like them—and sell for them, too.
I only work with brands I believe in– because I get so freaking invested in client work. (If we work together, I will be telling my besties ALL about how cool you are. #sorrynotsorry)
Your success is my success. Your satisfaction is my satisfaction. And if you're out there changing the world—even if it's with one person at a time—then I. am. here for it!
Connection and community is my jam… and guess what?
Your dream clients want that, too.
learn more
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I'm Rachael!
I'm Rachael!
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