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Why is it so hard for you to sell online? Take the quiz to uncover the gaps you're not seeing.
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I don't just hand you words that sound nice. Or tell you what I think you want to hear. Nosireebob. I help you find the message that's already in there — the one you've been circling for months, the one that finally makes your dream clients say "that's exactly what I need."
Whether you're in the middle of a rebrand or you can just feel one coming, I'm your strategic partner who goes all in to help you get clear, get aligned, and get feisty.
Part strategist, part translator, part hype woman—all rolled into 5 feet, 2 inches.
(Although I've been told I have "tall person" energy, whatever that means).
You bring the soul.
I'll bring the strategy.
messaging strategist | your brand's wingwoman
chanti zak, growth coach & educator
"What I appreciate most is how invested she is in the outcome. She’s thoughtful, responsive, and genuinely cares about getting it right. If you’re looking for someone who brings both craft and heart to the work, Rachael is that person. I couldn’t recommend her more."
JAke Gafner, wayward travel
Rachael was incredible to work with! She went out into the field, captured authentic content and published stories in a way that helps sell a region to future travelers. She isn't afraid to dive in head first, with little instruction, and comes back with high quality work. We're excited to work with her again.
"She isn't afraid to dive in head first."
sharon j., grace & grins
My confidence went up 1000% after working with Rachael. It was a big relief to have her work on my webpage so I could focus on other aspects of my business. Time is money, so the time I didn't have to spend on planning and writing my website generated more business for me.
"My confidence went up 1000%."
Kira Hug,
the copywriter club
You don't need a brilliant writer working for your business. You need a brilliant mind. That's what you get when you work with Rachael Johnson. Not only is she a delight, she's a real marketer who thinks strategically about the copy she's writing to ensure it serves a purpose: real revenue for your business. I'd hire Rachael again in a heartbeat. Want copy? Use AI. Want real results that you can feel in your bottom line? Hire Rachael.
"I'd hire Rachael again in a heartbeat."
Before I became a strategist, I taught music to children for 15 years. Band programs, children's choir, musicals, you name it!
I pulled the best out of those kiddos and now I do the same for my clients, pulling out the best bits that make them shine bright like a diamond. Rihanna-style. Or Nirvana-style. Or you know, whatever style that floats your boat. (This is your brand's boat, okay?)
On any given day, you'll find me having solo kitchen dance parties, randomly belting into song, and being the best dog mom I can be.
Hey! I'm Rachael.
allow me to introduce myself...
And here's what 15 years in the classroom taught me: knowing something and being able to teach it are two completely different skills. A great musician isn't automatically a great teacher. And a great business owner isn't automatically great at talking about their business.
That's exactly the gap I fill for you. I take your voice, your vision, and your brilliance — and I help you find the message that makes you stand out online and show up as yourself, without second-guessing every word.
i've studied with the best so you don't have to
You have your options.
You know something's off — you just can't quite hear it from inside the studio. I listen to your entire brand ecosystem with fresh ears: your website, your messaging, your offers, your voice. Then I tell you exactly what's working, what isn't, and what to fix first.
You've got the melody — you just need someone to build the whole thing around it. You bring your voice, your vision, and your story. I shape it into a messaging strategy and brand voice that finally sounds like the most magnetic version of you.
You're ready to hand over the baton and let someone run the whole show. We go deep on your brand, your voice, your messaging, your ideal client — everything. You focus on what you do best. I make sure your brand sounds like it.
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working with me?
think of it like a musical collaboration.
Every client comes in at a different stage of their rebrand — and I meet you exactly where you are. Here's how we can work together:
brand soundcheck
the sounding board | contact for pricing
brand voice & Messaging intensive
sarah whyte, founder of serenity within
"Rachael is knowledgable, efficient, organized and just an overall joy to work with. I couldn't be more impressed with her work! She took the time to understand my brand, voice, and goals, and delivered copy that was not only engaging but also highly effective. Every piece was well-researched, persuasive, and beautifully written—making a real impact on my audience."
"Knowledgable, efficient, and organized..."
JAke Gafner, wayward travel
Rachael was incredible to work with! She went out into the field, captured authentic content and published stories in a way that helps sell a region to future travelers. She isn't afraid to dive in head first, with little instruction, and comes back with high quality work. We're excited to work with her again.
"She isn't afraid to dive in head first."
sharon j., grace & grins
My confidence went up 1000% after working with Rachael. It was a big relief to have her work on my webpage so I could focus on other aspects of my business. Time is money, so the time I didn't have to spend on planning and writing my website generated more business for me.
"My confidence went up 1000%."
Kira Hug,
the copywriter club
You don't need a brilliant writer working for your business. You need a brilliant mind. That's what you get when you work with Rachael Johnson. Not only is she a delight, she's a real marketer who thinks strategically about the copy she's writing to ensure it serves a purpose: real revenue for your business. I'd hire Rachael again in a heartbeat. Want copy? Use AI. Want real results that you can feel in your bottom line? Hire Rachael.
